"Oracle is a Leader in this Magic Quadrant, based on Eloqua's rich lead management feature set, its global and broad ecosystem of partners and digital agencies, and its growing roster of customers. Part of Oracle's Marketing Cloud, Eloqua is broadening its target market to include B2C companies and integration with Oracle marketing assets."
"Marketing Cloud: Oracle's adjacent products in Marketing Cloud include Oracle Content Marketing, Oracle Social Relationship Management (SRM), Datalogix, Responsys and BlueKai. Oracle's vision for cross-channel marketing now extends beyond B2B lead management as it highlights its capabilities with data management and its ability to leverage Responsys and BlueKai for multichannel consumer campaigns."
The 2015 Gartner Magic Quadrant for CRM Lead Management
Why Lead Nurturing?
At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile characteristics like title, role, industry, etc.) and where they are at in the buying process.
Nurturing keeps prospects engaged by providing relevant content (such as white papers or webinars) that are the best fit for their situation.
Download the Grande Guide to get your Lead Nurturing Campaign off the ground.
You'll learn the following
What's Lead Nurturing?
Why Does My Business Need to Understand Lead Nurturing?
Lead Nurturing Basics
5 Steps to Lead Nurturing Success and
Lead Nurturing Best Practices
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