"Oracle is a Leader in this Magic Quadrant, based on Eloqua's rich lead management feature set, its global and broad ecosystem of partners and digital agencies, and its growing roster of customers. Part of Oracle's Marketing Cloud, Eloqua is broadening its target market to include B2C companies and integration with Oracle marketing assets."
"Marketing Cloud: Oracle's adjacent products in Marketing Cloud include Oracle Content Marketing, Oracle Social Relationship Management (SRM), Datalogix, Responsys and BlueKai. Oracle's vision for cross-channel marketing now extends beyond B2B lead management as it highlights its capabilities with data management and its ability to leverage Responsys and BlueKai for multichannel consumer campaigns."
- Gartner
|